Our values
Nutrition
Every child deserves enough food to eat and the opportunity to thrive. It's what motivated us to start cuddle+kind and it's why we give 10 meals to children in need for every doll sold.
Education
Every child deserves an education and needs the energy to learn. It's why we believe in and support school meal programs around the world.
Opportunity
Every child deserves the opportunity to break the cycle of poverty they were born into. Good nutrition and an education are the keys to this opportunity.
Empowerment
Girls and women should be empowered. Childhood hunger and malnutrition disproportionally affect girls. School meal programs help increase the number of girls who are sent to school to get both a meal and an education.
Fairness
All the people who make our dolls deserve to be treated with fairness, dignity and kindness. We are committed to ethical production, which means all our artisans are empowered with equitable, sustainable employment and are paid a fair trade wage.