Our values

Our values


Nutrition

Every child deserves enough food to eat and the opportunity to thrive. It's what motivated us to start cuddle+kind and it's why we give 10 meals to children in need for every doll sold.


Education

Every child deserves an education and needs the energy to learn. It's why we believe in and support school meal programs around the world.


Opportunity

Every child deserves the opportunity to break the cycle of poverty they were born into. Good nutrition and an education are the keys to this opportunity.


Empowerment

Girls and women should be empowered. Childhood hunger and malnutrition disproportionally affect girls. School meal programs help increase the number of girls who are sent to school to get both a meal and an education.


Fairness

All the people who make our dolls deserve to be treated with fairness, dignity and kindness. We are committed to ethical production, which means all our artisans are empowered with equitable, sustainable employment and are paid a fair trade wage.

Our values


Nutrition

Every child deserves enough food to eat and the opportunity to thrive. It's what motivated us to start cuddle+kind and it's why we give 10 meals to children in need for every doll sold.


Education

Every child deserves an education and needs the energy to learn. It's why we believe in and support school meal programs around the world.


Opportunity

Every child deserves the opportunity to break the cycle of poverty they were born into. Good nutrition and an education are the keys to this opportunity.


Empowerment

Girls and women should be empowered. Childhood hunger and malnutrition disproportionally affect girls. School meal programs help increase the number of girls who are sent to school to get both a meal and an education.


Fairness

All the people who make our dolls deserve to be treated with fairness, dignity and kindness. We are committed to ethical production, which means all our artisans are empowered with equitable, sustainable employment and are paid a fair trade wage.

Doing good

We started cuddle+kind as a social endeavor to make a difference in children's lives. We believe in doing good in business as much as we believe in doing what's right.

Transparency

We believe in transparency and tangible impact, so we don't just promise to donate a portion of proceeds, we tell you exactly how many meals your purchase is providing. We audit our meal donation number regularly and always feature the most recent number at the top of our website.

Safety Certified

We believe safety is paramount when it comes to children. Every cuddle+kind doll meets or exceeds the US, CE + Canadian safety requirements for newborn and children's toys and are tested by a certified third-party facility. The yarn used in making each doll has been additionally tested to be safe and non-toxic.